March 20, 2007

Unwanted Service Providers?

While in Bangalore last weekend, I noticed this ad of Spice featuring Priyanka Chopra that offered a new feature to its customers - “Say NO to unwanted calls”. I was immediately reminded of the Tamil saying, “kuzhandaiya killittu thottila aatradhu” (literal translation: pinch the child and rock the cradle).

These mobile service providers sell their customer numbers to the marketing agencies for a fortune to facilitate their mass marketing efforts and then they offer their customers the option of filtering such calls, of course for an additional charge. Romba nalla irukku!

2 Comments »

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  1. Dei, nee bangalore vandhiya? en call pannale?

    Comment by Subbaraman — March 21, 2007 @ 5:07:25 PM

  2. karthik, That is so true… Everytime I pass richmond circle; I get a trifle irritated seeing this adv

    Comment by sathish — March 26, 2007 @ 6:56:45 AM

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